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Connect3 is the leading provider of software and services solutions that enable retailers across all industry segments to improve the efficiency and effectiveness of their cross-media Advertising, Merchandising and Promotion (AMP) processes.

Connect3 AMP Whitepaper Series

As the industry leader in AMP, Connect3 is dedicated to providing up to date and accurate information on both technology and process for AMP. These whitepapers are designed to be of general applicability regardless of which type of technlogy is being used but will also provide some insights into the most effective methods of implementing Connect3 technology. Check back periodically for new content. To obtain any of these whitepapers, email info@connect3.com with the name of the whitepaper. Please include your Name, Company Name, Business Phone Number and Business Email Address.

    Whitepaper #1 - Best Practices in Managing AMP
    • Managing AMP as a coordinated, efficient and effective process has become more challenging as consumer demographics become more fragmented, consumer preferences more diverse, and consumer expectations ever more demanding. But there’s good news in this daunting environment: recent case studies have shown that clearly defined and practically attainable Best Practices can dramatically improve the planning, execution and performance of AMP campaigns. Check out this whitepaper to see how it's done.
    Whitepaper #2 - The Roadmap for AMP
    • This whitepaper reviews how leading Retailers are defining the roadmap for AMP success by integrating a solid AMP foundation with performance analytics to achieve more effective and consistent AMP performance in targeting consumer/offer match-ups where additional demand can be profitably generated — without compromising process efficiency.
    Whitepaper #3 - Profit Optimization with AMP Analytics
    • In the previous whitepaper, "The AMP Roadmap," we looked at how leading retailers are defining the roadmap for AMP success by integrating a solid AMP foundation with performance analytics to achieve more effective and consistent AMP performance. This whitepaper, which is in the final approval stages, delves further into the vital role these performance analytics play in targeting consumer/offer match-ups where additional demand can be profitably generated — without compromising process efficiency. Come back soon to see if it is available.