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Connect3 AMP Industry Webinar Series
As the leading provider of enterprise AMP solutions, Connect3 is committed to providing the latest information on AMP technology and processes. The AMP Industry Webinar Series provides timely and practical information on how to implement AMP and the benefits that can accrue. The webinars that have already taken place can be made available to those who are interested by contacting info@connect3.com with your requested webinar from the list below. Stay tuned for upcoming webinars.
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AMP Webinar #7 - Taking the Mystery out of Price Optimization
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Join Connect3, an industry leading provider of retail software, and discover how to take the mystery out of price optimization.
Building on their strong core functionality in the promotional planning and execution space, Connect3 now has optimization
applications built for all types of retailers including mass merchandisers, specialty retailers, department stores and grocery chains.
During this 60-minute Webinar you will learn how the Connect3 product offering differs from other price optimization vendors, including:
- Providing options — optimization software behind the firewall or as a SaaS (software as a service) model - you choose based on your needs, IT resources, etc.
- Real time results — we understand the importance of having real-time information to drive category, item, and price optimization.
- Delivering results "in process" — in order to get users the information they need, when they need it, optimization results need to be delivered in context of the marketing strategy and plan.
- Using better data to drive better models — true price optimization requires an integrated approach for both regular price and promotional price as well as category and product transfer elasticities for true net category value. Connect3 understands this and has a methodology that supports true optimization.
- In this Webinar, Connect3 covers their AMP footprint and delivers a holistic view of how their AMP technology is the central point for managing cross-channel promotions and driving efficiencies by integrating key promotion planning touchpoints.
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Early AMP adopters, including The Home Depot, Best Buy, Academy Sports & Outdoors, Westlake ACE Hardware,
Circuit City, PETCO, Office Depot and many others, have worked closely with Connect3 over the last 14 years
and, thanks to the learnings from all of these implementations, and the requests from our current prospects,
Connect3 now offers multiple, proven approaches for implementing an AMP Framework and appropriate AMP
business applications which automate the Promotion Planning and Execution process. Three options for
implementing an AMP system and lessons learned are reviewed, including:
- Departmental Implementation — Advertising department only, fully upgradeable to the Enterprise system
- Rapid Implementation — Enterprise system based on a Templatized-Best Practices approach (3 month timeline) and
- Standard Implementation — Enterprise system with retailer-specific requirements and configuration.
- More and more retailers are targeting and versioning their promotional messages across customer segments and across multiple channels. The content requirements (including copy, channel messaging, images, languages, logos, etc) are staggering and can cause traditional content management systems to crumble. Connect3 presents industry trends in this critical space as well as real world examples of how retailers are efficiently managing their content and driving more effective promotions.
- This was an NRF hosted Webinar that featured Best Buy & Connect3. Connect3, in conjunction with NRF produced the webinar entitled "Getting Local with Promotional Planning". Susan DuSchane, Director of Merchandising Operations, Best Buy Co. and Connect3 executives discussed the challenges, opportunities and technology required to support customer-centric promotional strategies. This webinar is not currently available but will be re-produced in the near future.
- This webinar focuses on Best Practices in Advertising production and execution. Connect3, with the help of world-class retail partners, has developed best practices for all of the departments involved in the promotion planning, management and execution processes. Getting an "A" in AMP is the 2nd in the "AMP Challenge" series of Webinars designed to educate retail executives on the value and capabilities of an AMP system. This is a practical webinar - not just theory - on the functionality required to support your Advertising team in delivering flawless promotions that support your marketing programs and strategies.
- Promotion Management continues to top the list of areas in which retailers will be investing. AMP (Advertising, Merchandising & Promotion) technology is a key area to address the enterprise requirements of promotion planning and calendaring, analysis, optimization and execution technology -- especially in a targeted, highly versioned promotional environment. This webinar provides a definition of what AMP is and the key areas that Connect3 addresses in this space. With all the hype and anticipation in the market, Connect3, the only retail-proven AMP solution provider, delivers this webinar, which reviews the footprint, requirements, objectives and ROI areas of an enterprise AMP solution.
- This webinar was hosted by RSAG (Retail Systems Alert Group) and includes presentations from Nikki Baird, Executive Director of Research at Retail Systems Alert Group and Margaret Austin Byrne, VP Marketing and Business Development for Connect3.