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Connect3 is the leading provider of software and services solutions that enable retailers across all industry segments to improve the efficiency and effectiveness of their cross-media Advertising, Merchandising and Promotion (AMP) processes.

News and Updates

Advanced Promotion Solutions for Retailers

Northeast Regional Seminar

Join hosts Connect3 and featured speakers from AMR Research and Circuit City for an intensive one-day regional Seminar on Lifecycle Pricing and Promotions Management. The event will kick-off with Rob Garf, VP of Retail Strategies, AMR Research presenting the results of AMR's recent Lifecycle Pricing and Promotion Report. In following educational sessions, attendees will learn how to put in place best-practice processes to improve promotion workflow, collaborate with suppliers, better understand promotion effectiveness and find the best ways to connect with customers.

This is a great opportunity to learn from industry experts and network with retailer peers. The event is limited to 25 attendees. Please respond quickly to Bethany Porrazzo at bporrazzo@connect3.com if you wish to attend. This seminar is complimentary to qualified retailer attendees.

Date:

Thursday, June 5, 2008

Location:

AMR Research Headquarters, 125 Summer Street, 4th Floor, Boston, MA

Price:

Complimentary to Qualified Retailer Attendees

click here to register

Attendee Profile:

Retail attendees that would qualify and most benefit from this seminar would include: Marketing, Advertising, IT and Merchandising Executives as well as Pricing Professionals and Marketing Planners/Analysts.

Why You Should Attend:

Hear findings from the Latest Industry Research on Pricing and Promotions
Learn Pricing and Promotion Best Practices for Optimization
Understand Which Promotions Drive Shopper Engagement
Network with Industry Experts and Retailers

Seminar Agenda: ** schedule subject to change

8:30 AM - 9:00 AM	Networking Breakfast
9:00 AM - 9:15 AM	Welcome and Introduction
9:15 AM - 10:15 AM	The Price is Right: Balancing the Art and Science of Pricing and Promotion Strategies Rob Garf, VP and GM, Retail Strategies, AMR Research and Mike Griswold, Research Director, Retail, AMR Research AMR Research's top retail analysts will discuss recent findings of its soon-to-be published Lifecycle Pricing and Promotions report, providing context around AMR's demand-driven retailing model. The report, which looks at the rising strategic importance of pricing and promotion optimization in maximizing margin and brand awareness, considers the increasing prevalence and adoption of available tools, their functionality, and best practices to harness their value. Learn how lifecycle pricing and promotions fit into a consumer-centric merchandising strategy Understand how to create better sales and inventory plans to buy, price, and build better assortments. Hear about key forward-thinking trends, such as a dramatic improvement in alignment between marketing and merchandising functions
10:15 AM - 10:45 AM	Overview: How to Leverage an Advanced Promotion Solution Framework Margaret Austin Byrne, VP, Marketing and Business Development, Connect3 Systems, Inc. Promotions are a key demand lever in retail and today more than ever play an important role in driving traffic to your stores and web sites. Learn how leading retailers manage their promotional activity and leverage data to drive more effective and profitable promotions across the enterprise. The presentation will cover the extended AMP (Advertising, Merchandising, Promotions) framework including promotion optimization, CRM targeting strategies, advertising effectiveness and cross-channel execution. In this session you will also learn: Ways to maximize your customer and promotional data Who your best customers are and how to influence them How collaboration tools can help your marketing, merchandising and advertising teams work together more effectively How to incorporate BI into the promotion planning process so your merchants/buyers can make better, faster decisions How to be more "green" with your promotions
11:00 AM - 12:00 PM	Driving Profits with In-line Promotion Analytics Richard Althoff, VP, Analytic Solutions, Connect3 Systems, Inc. Merchants often struggle to obtain timely information on both historical and forecasted promotion performance. Rick Althoff, an expert and thought leader with more than 20 years experience in promotion and merchandising analytics, will discuss how merchants can leverage BI tools to gain access to actionable information required to be more effective at their jobs. He will demonstrate how statistical modeling can increase customer knowledge; improve promotion effectiveness; optimize base, promotional and markdown pricing; enhance product and category selection; and leverage key shopper analytics to determine core driver and draftee relationships. In this session you will also learn: How accurate foundational data will drive improved promotional forecasts, gross revenues and margins Ways to drive value by understanding customer behavior – lessons learned from the CPG industry and how they apply to retail How to drive category volume, reduce cannibalization on private label brands, and more.
12:00 PM - 1:30 PM	Roundtable Topic Luncheon (top 3 will be selected) Advanced Promotion Analytics Pricing Optimization Supplier Collaboration with Promotions MRM Integration Pushing Promotions to the Web and Beyond Cross-Channel Promotion Optimization
1:30 PM - 2:15 PM	Collaboration Driving Value - Top 10 ROI Points for an Advanced Enterprise Promotion Solution Michael Knight, VP of Services, Connect3 Systems, Inc. Understanding the value and ROI for any solution can be the biggest hurdle when starting new strategic IT projects. Michael Knight will share his significant experience working with retailers on how to build a business case and ROI for a cross-departmental application suite. Michael will provide a clear understanding of the business benefits achieved by implementing an Advanced Promotion Solution. In this session you will also learn: Key challenges resolved by an Advanced Promotion Solution Ways to alleviate underlying pain points in internal collaboration Industry best practice processes that result in improved margins and decreased costs
2:15 PM - 3:00 PM	Marketing Resource Management (MRM): Synchronizing Price/Promotion Workflow and Budgeting Marsha Shapiro, VP, Product Management, Connect3 Systems, Inc. Marketing Resource Management is typically viewed in AMP projects as an effective approach to managing price/promotion workflow and marketing spend. Marsha will explore the important role MRM plays in extending the AMP footprint and impacting bottom-line results by leveraging common resources, budgets, marketing processes and content. Hear the benefits of an integrated AMP/MRM solution, including: Alignment of Strategy, Objectives, and Budgets Faster Speed to Market with Reduced Cycle Times, Improved Collaboration and Better Workflow Synchronization Increased Productivity Cost Reduction from Reusable Processes and Content
3:00 PM - 3:45 PM	Real World Transformation with AMP Todd Dube, Director, Circuit City Listen to a real world promotions transformation story. In this session learn the effect technology has on AMP business process, collaboration touch points and the bottom line.
3:45 PM - 4:00 PM	Closing Remarks
4:00 PM	Adjourn