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March 29, 2007
Family Christian Stores Upgrades AMP Capabilities with Connect3
Connect3’s AMP solutions will support new marketing campaigns across all customer communication channels while increasing customer segmentation and improving efficiencies.
Cerritos, CA – March 29, 2007 --- Connect3 Systems, Inc., the leading provider of enterprise Advertising, Merchandising and Promotion (AMP) software solutions for retailers, announced today that Family Christian Stores, the leading specialty retailer dedicated solely to the $4.3 billion Christian retailing market, has licensed several modules from the Connect3 AMP Performance Series suite. Family Christian Stores will now have one collaborative system for planning, managing and executing customer-centric promotions.
Family Christian’s implementation includes Connect3’s AMP Framework and flagship Promotion Manager product which will provide the foundation to support Family Christian’s unique promotional requirements. Promotion Manager will facilitate highly integrated marketing and ad campaigns with more than a dozen customer communication channels. Also included are these other solutions from Connect3 including:
- Metrics Manager -- tracks, reports and manages all promotional vendor funding to maximize promotional compliance.
- Gallery Page Manager -- provides enhanced versioning and allows market, neighborhood and individual customer targeting.
- Workflow Manager -- tracks work progress and provides the overall promotion calendar for improved internal communications.
Jef Fite, Family Christian’s Senior VP and CIO commented, “Through the use of Connect3’s technology and Professional Services we will be able to reduce business risk associated with our current non-enterprise advertising system and greatly enhance our promotions process.” He continued, “After surveying the AMP marketplace we are convinced that Connect3 is the best choice to facilitate our highly integrated promotions and bring consistent execution to all touch points including driving our physical store promotional placement.”
“Family Christian and our Connect3 Professional Services team are taking advantage of Connect3’s configurable architecture to extend the reach of Promotion Manager and our other promotion related solutions”, said Dale Byrne, President & CEO of Connect3. “We are able to address a wide range of promotional requirements including managing vendor funds compliance and improving promotion payout through enhanced customer segmentation and efficient execution across all customer-facing touch points.”
Connect3’s AMP Performance Series consists of a configurable AMP Framework and business applications built on industry standards-based technology and open database platforms. It provides innovative smart client and web-based planning, analytic, merchandising, advertising, reporting and workflow tools that enable merchandising, marketing and advertising departments to collaborate and efficiently plan, build and execute highly versioned promotions.
About Family Christian Stores
Family Christian Stores® is America's leading specialty retailer with over 300 locations and over 5,000 employees in 37 states dedicated solely to the $4.3 billion Christian retailing market. Family Christian Stores® sells Christian products and church supplies through its chain of stores and via the Internet. Merchandising categories include Bibles, Books, Music, Childrens, Gifts, Apparel, Software, Cards, Church Supplies and DVD's.
About Connect3
Connect3 Systems, Inc. is the leading provider of enterprise Advertising, Merchandising, and Promotion (AMP) software solutions for retailers. For over 14 years, Connect3 has partnered with leading retailers to develop a highly configurable AMP framework that, combined with Connect3 Professional Services, supports advanced promotion planning, analysis, optimization, collaborative calendaring, workflow and versioned advertising execution. Connect3 customers include Best Buy, The Home Depot, Shopko Stores, Academy Sports + Outdoors, ACE Hardware, Circuit City, Do-It-Best, Belk Department Stores, Office Depot, Giant Eagle and others. For more information, please visit http://www.connect3.com or telephone (562) 741-0380.
For more information contact:
Margaret Austin Byrne
VP Marketing & Business Development
Connect3 Systems, Inc.
maustinbyrne@connect3.com
310-809-6607
Jef Fite
Senior VP & CIO
Family Christian Stores
Jef.Fite@FamilyChristian.com
616.554.8788