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June 11, 2007
Belk, Inc. Implements Connect3 Promotion Manager using Accelerated Oracle Implementation
Advanced offer management, on-line proofing and automated advertising production drives accuracy and efficiencies while enabling advanced versioning..
Cerritos, CA - June 11, 2007 --- Connect3 Systems, Inc., the leading provider of enterprise Advertising, Merchandising and Promotion (AMP) solutions and services for retailers, announced today that Belk, Inc., the largest privately owned department store company in the U.S., has licensed and implemented Connect3’s AMP Performance Series solutions.
Using Connect3’s core Promotion Manager application in conjunction with Connect3 Professional Services’ Accelerated Oracle Implementation strategy, Belk has enabled a collaborative enterprise solution for efficiently planning and managing complex offers, building highly versioned promotions and efficiently executing those promotions.
Belk’s implementation of Connect3 includes the integration of Connect3 Promotion Manager with Belk’s existing merchandising, inventory and POS systems. Belk now uses Connect3 Workflow Manager to provide additional visibility and control of the promotion process and Connect3 Proofing Manager, developed in partnership with Belk, to provide all participants in the promotion process the ability to preview in-process promotions using a web interface, eliminating costly manual proofing steps.
Steven Hunter, Belk’s Sr. VP MIS stated, "By implementing Connect3 AMP technology through a partnership between our internal teams and Connect3’s Professional Services organization, Belk’s Marketing Workflow project has provided an integrated tool for our merchandising and marketing departments to streamline their promotional planning and production processes. By providing a tool that supports a well-defined process, we are able to more effectively and efficiently provide the right products, at the right prices, into our targeted customer markets with a greater degree of accuracy."
Connect3’s AMP Performance Series consists of a highly configurable AMP Foundation and Application Framework and developed using standard’s-based technology. It provides smart client and web-based planning, analytic, merchandising, advertising, reporting and workflow tools that enable merchandising, marketing and advertising departments to collaborate cross-category to efficiently plan, manage and execute highly versioned cross-media promotions.
"Belk represents Connect3’s first true department store customer," said Dale Byrne, CEO of Connect3. "After completing thorough Business and Technical Requirements Definitions, we worked closely with Belk’s team to complete an accelerated Oracle Implementation which combines Connect3’s industry best practices with flexible pre-defined database schema and templates that reduce the time required to install an enterprise-class AMP system. Belk is a great partner who has worked closely with Connect3 as we adapted our AMP Foundation and business applications to support the complex promotion requirements of department store retailers."
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. is the largest privately owned department store company in the U.S. with 280 Belk stores and 30 Parisian stores in 17 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership.
About Connect3
Connect3 Systems, Inc. is the leading provider of enterprise Advertising, Merchandising, and Promotion (AMP) software solutions for retailers. For over 14 years, Connect3 has partnered with leading retailers to develop a highly configurable AMP framework that, combined with Connect3 Professional Services, supports advanced promotion planning, analysis, optimization, collaborative calendaring, workflow and versioned advertising execution. Connect3 customers include Best Buy, The Home Depot, ShopKo Stores, Academy Sports + Outdoors, ACE Hardware, Circuit City, Do-it-Best Corp., Belk, Inc., Office Depot, Giant Eagle and others. For more information, please visit http://www.connect3.com or telephone (562) 741-0380.
For more information contact:
Margaret Austin Byrne
VP Marketing & Business Development
Connect3 Systems, Inc.
maustinbyrne@connect3.com
310-809-6607