You need to upgrade your Flash Player. Click here to upgrade now.
Connect3 is the leading provider of software and services solutions that enable retailers across all industry segments to improve the efficiency and effectiveness of their cross-media Advertising, Merchandising and Promotion (AMP) processes.

News and Updates

For more information, contact Margaret Austin Byrne:
margaret@connect3.com
or call (310) 809-6607

CONNECT3 News Releases

August 10, 2007

Connect3 Announces the Availability of Promotion Manager DL
Department Level System Approach Reduces Costs, Errors, and Cycle Times Associated with the Retail Advertising Planning and Production Process

Cerritos, CA - August 10, 2007 --- Connect3’s retail-proven Promotion Manager application used by leading Tier 1 retailers is now available with a footprint optimized for small to mid-size retailers. The newly released Connect3 Promotion Manager DL automates the retail advertising production process, compresses cycle times, eliminates errors and reduces print costs — all with an upgradeable software footprint that can grow as business needs grow.

Promotion Manager DL is an advertising department promotion management solution that utilizes a template-based page-planning environment that captures the details of page content, market variations, and product placement. As promotion plans are finalized, Promotion Manager DL handles the complexity of calculating page versions resulting from product substitutions, pricing, image and copy variations. Promotion Manager DL also manages the output to the printer with reports and version optimized file packages to ensure printing costs are as low as possible.

"Over the years Connect3 has grown from an advertising production point solution to a full enterprise AMP system with many top Tier 1 customers," stated Marsha Shapiro, VP Product Management for Connect3. She went on to say, "What we identified in the marketplace is the need for an upgradeable application environment that can provide smaller retailers the advertising production benefits of Connect3. The combination of a core advertising production solution with the clear upgrade path to a broader enterprise application makes Promotion Manager DL an easy choice."

Promotion Manager DL, in combination with Connect3 Publishing Manager, leverages the versioning power of Connect3 by providing layout artists with a powerful "version enabled" environment for rapidly building targeted promotions. Publishing Manager communicates all the versioned promotion content, images, pricing and layout data to downstream publishing solutions including QuarkXPress and InDesign.

Key Features:
  • Define advertising projects (vehicles) including dates, themes, pages, budgets, etc.
  • Maintain a central repository for copy, images and product information to be used in advertising vehicles.
  • Version content by event type, version (language, zone), event, copy fields.
  • View a conceptual page including the content before the creative group begins work.
  • Ability to output advertising content to creative design tools such as inDesign and Quark - eliminating the need to re-key information.
  • Reduce the number of pages built based on commonalities across zones (i.e. markets/regions/customer segments).
  • Automatic creation of black plate versus 4-color versions to support variable copy, images and pricing in an effort to reduce printing costs.
  • Supports all types of retail industries (apparel, hardware, grocery, etc.).
Key Benefits:
  • Improves effectiveness of promotions by targeting the right product, price and message to the right customer.
  • Reduces printing costs.
  • Reduces advertising production cycle times.
About Connect3
Connect3 Systems, Inc. is the leading provider of enterprise Advertising, Merchandising, and Promotion (AMP) software solutions for retailers. For over 14 years, Connect3 has partnered with leading retailers to develop a highly configurable AMP framework that, combined with Connect3 Professional Services, supports advanced promotion planning, analysis, optimization, collaborative calendaring, workflow and versioned advertising execution. Connect3 customers include Best Buy, The Home Depot, ShopKo Stores, Academy Sports + Outdoors, ACE Hardware, Circuit City, Do-it-Best Corp., Belk, Inc., Office Depot, Giant Eagle and others. For more information, please visit http://www.connect3.com or telephone (562) 741-0380.

For more information contact:

Margaret Austin Byrne
VP Marketing & Business Development
Connect3 Systems, Inc.
maustinbyrne@connect3.com
310-809-6607