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Connect3 is the leading provider of software and services solutions that enable retailers across all industry segments to improve the efficiency and effectiveness of their cross-media Advertising, Merchandising and Promotion (AMP) processes.

News and Updates

Connect3 2008 AMP Conference - Agenda

** Schedule Subject to Change	Click here for Printable Version Requires Adobe Reader
Wednesday, September 24th
2:00 PM – 5:00 PM	Registration Open -The Lobby Bar (outside Lobby area)
5:00 PM – 7:00 PM	Registration moved to "The Pond"
5:00 PM – 7:00 PM	Welcome Cocktail Reception with Heavy Hors d'oeuvres at The Pond
Thursday, September 25th
8:00 AM – 5:00 PM	Registration Open (outside Estancia F&G)
8:00 AM – 9:00 AM	Breakfast (Estancia F&G)
9:00 AM – 9:45 AM	Welcome, Housekeeping, Introductions and Update on AMP: Overview of Conference program including logistics and the introduction of the Connect3 team and Conference Sponsors. Review studies from RIS News, AMR Research, RSR (Estancia F&G)
9:45 AM – 10:00 AM	Coffee Break
10:00 AM – 4:00 PM	Connect3 Expert Experience Room: All day access to consultants, trainers, customer support, product management and sales personnel to provide you with a one-on-one experience focused on the topics most important to you. (Estancia B)
10:00 AM – 10:45 AM	General Session: Moving AMP in the Right Direction: Connect3 Product and Technology Roadmaps Presented by: Todd Dube, VP Technology & Marsha Shapiro, VP Product Management Join us for a review of the Connect3 Product and Technology Roadmaps. Topics to be covered include the current and planned overall AMP product footprint, platform architecture, extensibility and configuration model, analytics, and integration. You'll also learn more about the role emerging technologies are playing in the Connect3 technology strategy as well as a sneak preview of the Connect3 future application platform. (Estancia F&G)
10:45 AM – 11:30 AM	General Session: AMP Nirvana: Pipe Dream or Reality? Presented by: Dale Byrne, President & CEO & Rick Althoff, EVP, Analytic Solutions Group For the past 15 years Dale has held a firm belief that the future state of retail needs to include an integrated workbench that provides the tools merchants and marketing professionals need to create, manage, optimize, execute and analyze cross-channel targeted customer messages and offers. This vision always seems to be 10 years ahead of its time. Can retailers afford to wait 10 years before realizing the productivity gains necessary to compete in a global, e-commerce enabled retail environment? In this session Dale and Rick will provide a glimpse into what Connect3 is working on inside of “Connect3 Labs” and when and how much of this “AMP Nirvana” vision is realistic and possible now and over the next few years. (Estancia F&G)
11:30 AM – 1:00 PM	Lunch with Roundtable Discussion Groups at the Terra Verde
1:10 PM – 2:00 PM	Breakout Session #1 (track descriptions below)
2:00 PM – 2:50 PM	Breakout Session #2 (track descriptions below)
2:50 PM – 3:00 PM	Break
3:00 PM – 3:50 PM	Breakout Session #3 (track descriptions below)
Room Transition
4:00 PM – 5:00 PM	General Session: Enterprising AMP: Interactive Panel Presentation Moderated by: Todd Dube, VP Technology at Connect3 and former Director of Corporate Governance, Circuit City In this session a group of retail executives will talk about the realities of implementing and managing an enterprise AMP footprint. With Todd’s real life experience as the project manager for a large-scale AMP implementation, he will moderate a lively discussion on mitigating risks, managing the process changes inherent in a promotion solution and most importantly uncover how to maximize the value of an integrated AMP system. (Estancia F&G)
6:00 PM – 9:00 PM	Dinner at the Pool Café
Friday, September 26th
8:00 AM – 9:00 AM	Breakfast (Estancia F&G)
9:00 AM – 9:30 AM	General Session: Be an AMP Champ! How to Effect Change in Your Organization Presented by: Todd Dube, VP Technology, Connect3 & Michael Knight, VP Professional Services, Connect3 At this session learn how you can energize your career and your company’s bottom line with Marketing, Promotions and integrated business intelligence with Connect3. Connect3 has the tools, knowledge, and experience from many different retail areas that can help you become an AMP Champ! Work directly with Connect3 to suggest cool new features, learn how to use the system more strategically to get more value and find new ways to exploit the Connect3 AMP Platform to drive more effective customer messages and promotions cross-channel. Come and find out what’s the next BIG idea in AMP! (Estancia F&G)
9:30 AM – 10:15 AM	General Session: Things are Really Rolling: Connect3 Stakeholder Meeting Presented by: Dale Byrne, President & CEO, Connect3 and other Connect3 Executives Connect3 is a private, employee owned company, which means our only stakeholders are our employees and our customers. Each year Dale and his key managers provide a view into Connect3 performance over the past year. This is your chance to see how the Company has grown, what we’ve accomplished, challenges we face and what our plans are for the coming year. (Estancia F&G)
10:15 AM – 10:30 AM	Break
10:30 AM – 11:30 AM	Networking Hour
11:30 AM – 1:00 PM	Lunch at the Pool Café
1:00 PM – 4:00 PM	Connect3 Expert Experience Room: Access to consultants, trainers, customer support, product management and sales personnel to provide you with a one-on-one experience focused on the topics most important to you.
Connect3 Expert Experience Room
Connect3 will provide attendees access to some of our smartest consultants, trainers, customer support, product management and sales personnel to provide you with a one-on-one experience focused on the topics most important to you. For your convenience you can make an appointment in advance by emailing sardley@connect3.com or just stop by anytime during our hours on Thursday and Friday.
Breakout Sessions/Tracks
Track I	Executive/Merchandising Track (Estancia D)
1:10 PM – 2:00 PM	Are your Shoppers Behaving? How to give Your Merchants/Category Managers X-Ray Vision Presented by: Rick Althoff, EVP, Analytic Solutions Group How your customers respond to promotions is a key area of concern for retailers of all sizes. The investment made to support promotional activities is significant and the true impact and understand of that investment is not easily understood. Rick will present how Connect3 Shopper Analytics provides the analysis necessary to determine category drivers in customer shopping baskets and establish the optimum products to promote that will increase transactions and drive higher sales and margins.
2:00 PM – 2:50 PM	Streamlining a Complex Process: Trade Funds get in the Fast Lane Presented by: Lynn Sloan, Dir. of Product Management The role of trade funds has changed over the past several years and retailers have identified finding more collaborative means by which to track, manage and execute effective trade funds lies in around the successful communication and negotiation with their internal collaborators and external vendor partners. In this session Lynn will show us how to effectively manage the trade funds process.
3:00 PM – 3:50 PM	Turbo-Charging AMP: Embedded Business Intelligence can Lead the Way Presented by: Rick Althoff, EVP, Analytic Solutions Group With pressure on sales and margins impacting all retailers, the interest in proactively analyzing promotional activities has risen dramatically. In this session, Rick will highlight key areas affected when analytics are put in place to assist merchants in better understanding the consumer, selecting both the right promotional products and offers as well as analyzing overall advertising effectiveness. Learn how what used to be considered “Nice to Have” is quickly turning to “Have to Have” for retailers to move fast and compete in this challenging economic environment.
Track II	Marketing/Advertising Track (Estancia C)
1:10 PM – 2:00 PM	AMP Hits the Presses: New Productivity for Print Production Processes Presented by: Derek Torrey, Dir. of Product Management Learn how to accelerate your print production processes using new Publishing Manager for InDesign, Proofing Manager and Signage Manager. Derek will dive into detailed examples for applying the latest Connect3 technology that improves productivity and increases accuracy across all print channels.
2:00 PM – 2:50 PM	AMP Gets Green: Moving Online with a Push of a Button Presented by: Dan Pahomi, EVP Strategy This session will focus on planning and executing promotions to other channels, specifically focusing on distributing promotions electronically via Connect3 iFlyer and Connect3 iGadget and how to automate the process of publishing promotions to web sites or shopper desktops.
3:00 PM – 3:50 PM	AMP Makes Dollars and Sense: How to Efficiently Budget, Schedule and Track Marketing Projects Presented by: Marsha Shapiro, VP Product Management and Derek Torrey, Dir. Product Management Come to this session to learn how to incorporate planned event dollars into the marketing process. We’ll discuss simple methods for sharing and tracking key budgeting details. Additionally, we investigate how to further automate scheduling and tracking processes to engage all participants involved in the marketing process. In this session we’ll be showing the latest versions of Budget Manager and Workflow Manager and show how these products have evolved and where they are going over the next 12 months.
Track III	Retailer Overview Sessions: Connect3 - The Basics (Estancia E)
1:10 PM – 2:00 PM	Getting Up to AMP Speed: Connect3 Company & Solution Suite Overview Presented by: Margaret Austin Byrne VP Marketing & Business Development Promotions are a key demand lever and today more than ever play an important role in driving traffic to stores and web sites. Learn how leading retailers manage their promotional activity and leverage data to drive more effective and profitable promotions across the enterprise. Margaret will present the extended AMP framework and the many benefits to be gained from an integrated AMP Foundation.
2:00 PM – 2:50 PM	Getting your Project off the Ground: AMP Business Case Justification Presented by: Michael Knight, VP Professional Services Understanding the value and ROI for any software solution can be a big hurdle when starting new or expanding strategic IT projects. Michael will share his significant experience working with retailers on how to build a business case and ROI for a cross-departmental application suite. Michael will provide a clear understanding of the business benefits achieved by implementing an Advanced Promotion Solution. You will also learn about building a business case for taking the next step with your current Advanced Promotion Solution installation.
3:00 PM – 3:50 PM	Taking off With AMP: Connect3 Promotion Solution Suite Deep Dive and Examples Presented by: Dan Pahomi, EVP Strategy, Connect3 If you don’t know the difference between an item format and a price format, this session is for you. In this deep dive session we pull the covers off of layout, offers, versioning, and output to discuss what is supported and how best to take advantage of Connect3's unique features.
last updated on 09/17/2008