Connect3

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Connect3's Advanced Promotion Solutions have been designed from the ground up based on Tier 1 retailer AMP requirements and are designed to integrate with existing mission critical enterprise systems.

The Challenge of Advertising, Merchandising and Promotion (AMP)

Retailers find themselves under great pressure to achieve revenue, margin, loyalty and category goals by increasing consumer demand through more effective, customer-centric promotions. The industry best practices for the Advertising, Merchandising and Promotion (AMP) processes entail a closed-loop, collaborative workflow that provides the participants the framework and processes to more effectively plan, negotiate, manage, execute, reconcile and analyze promotional programs.


"Retailers equipped with better AMP systems and processes will hold an advantage over competitors in achieving revenue, margin, loyalty, and category goals through better demand creation" stated the Vice President of AMR Research's Retail Industry Service, in the February 2002 Report on Retail.

What has been discovered is that most retail organizations still have highly fragmented AMP processes that are supported by systems that weren't designed with aggressive customer-centricity and price and product optimization in mind. In addition, each department uses different hardware, operating systems, and a variety of home-grown, non-scalable and typically Excel and Access-based solutions. The resulting bottlenecks and errors created in promotion planning, merchandising collaboration, and advertising production are preventing these organizations from achieving their margin and profit goals.


While AMP point solutions exist and software solutions exist in the Retail Revenue Management (RRM) area that are widely acknowledged to provide significant ROI, it is critical to tie these systems into the overall promotional execution workflow. Only Connect3's Advanced Promotion Solutions, based on over 15 years of AMP experience, has been designed from the ground up based on Tier 1 retailer AMP requirements, not pieced together from Product Item Management or Content Management systems.

The sole vision of Connect3 Systems is to provide merchants with a central workbench that brings together all of the essential promotion elements and assists them in managing those elements in a customer-centric manner through a tight collaboration between Merchandising, Marketing, Advertising and IT.

Connect3 Systems | 11100 E. Artesia Blvd., Suite A | Cerritos, CA 90703 | +1 562-741-0380 |Terms of Use
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